Broom & Moon co-founder Clare Lynch is now trained to facilitate Build Level 3, an advanced application of the LEGO® SERIOUS PLAY® method that’s perfect for strategic thinking.

Three years since launching Broom & Moon, we’ve realised it’s time to take our own medicine. In a sign of the maturity of our business, we’re narrowing down.

It’s been a busy few weeks of national and international travel for Broom & Moon. Our workshops on vision, purpose and strategy have prompted lively conversations and won us new friends.

Our live, in-person workshop at Cambridge Tech Week 2025 is already two-thirds full. So secure your place now — and learn how talk about your strategy in a way that inspires employees and investors alike.

AI might be able to proofread your strategy, or tweak its tone. But here’s why it’s unwise to outsource writing your strategy to a robot.

Join us on 2 July for our lunchtime webinar on how to talk about your strategy in a way that inspires employees and gives confidence to investors.

If your stated strategy is something any business would adopt, it’s not a strategy. Here’s a test to identify if your choice is genuinely strategic.

If you want people to put your strategy into practice, you need to explain it in clear, simple language. Here’s our favourite tool for translating strategy jargon into simple, powerful calls to action.

Need a clear strategy that every employee can understand and can get behind? Here are 6 tips for communicating your strategy to your people.

In this guest post, James Rutherford, HR consultant and friend of Broom & Moon, argues that actively managing your culture should itself be part of your culture. 

A look at two different approaches to communicating the same topic — one much more compelling than the other.

If you want your people to live your purpose, they need to be able to remember it — as well as be inspired by it. Here are 10 tips for landing on a purpose statement that will make a difference to your org.

How to save your beautiful mission statement from wordsmithing-by-committee.