With Zoom so readily available, face-to-face events often get put in the “too hard” or “too expensive” basket. But ignoring face-to-face could be having a negative impact on your team and your company.

Our live, in-person workshop at Cambridge Tech Week 2025 is already two-thirds full. So secure your place now — and learn how talk about your strategy in a way that inspires employees and investors alike.

AI might be able to proofread your strategy, or tweak its tone. But here’s why it’s unwise to outsource writing your strategy to a robot.

Your visual brand and tone of voice were created with customers in mind. Here’s why they might not work for your employees. 

The latest IC Index sends a clear message for leaders: your visibility, availability and authenticity has a direct impact on your business. 

A brilliant ‘open letter from a friendly neighbourhood line manager’ prompted this post on how to support your most important comms resource — line managers.

When you last asked employees for feedback, did you really listen to what they had to say? The survey report with its charts and word clouds only offers a snapshot. The real gold is in the comments.

Join us on 2 July for our lunchtime webinar on how to talk about your strategy in a way that inspires employees and gives confidence to investors.

In her book, Exit Interview, ex-Amazon executive Kristi Coulter demonstrates the importance of appointing leaders who care about words.

If your stated strategy is something any business would adopt, it’s not a strategy. Here’s a test to identify if your choice is genuinely strategic.

Three tips for ditching death by PowerPoint for a TED Talk-style speech that inspires your audience to action.

If you want people to put your strategy into practice, you need to explain it in clear, simple language. Here’s our favourite tool for translating strategy jargon into simple, powerful calls to action.

Need a clear strategy that every employee can understand and can get behind? Here are 6 tips for communicating your strategy to your people.

The starting point for your brand language shouldn’t be your agency’s “proprietary framework” — but the voices of those you want to reach.

How do you win over internal stakeholders when presenting a new tagline, purpose statement, values or other piece of brand language? By detailing how every word has earned its place. 

The best vision statements take a big idea and paint it small. Here’s how to do that — with help from visionaries like JFK, Bill Gates and Henry Ford.

As your new brand language goes through rounds of reviews, it risks growing to the point of clunkiness. Here’s how to be consultative without creating statements that sag under their own weight.

Great brand language isn’t clever or creative — at its best, it captures what everyone’s been saying all along. 

To celebrate Broom & Moon’s anniversary, which also happens to fall on International Women’s Day, we’re sharing a bit more about the two women behind the brand.

In our free webinar, Beyond tablestakes, we shared six tips for uncovering, articulating and role-modelling your values - so they really make a difference to your org.