Join us on 2 July for our lunchtime webinar on how to talk about your strategy in a way that inspires employees and gives confidence to investors.

In her book, Exit Interview, ex-Amazon executive Kristi Coulter demonstrates the importance of appointing leaders who care about words.

If your stated strategy is something any business would adopt, it’s not a strategy. Here’s a test to identify if your choice is genuinely strategic.

Three tips for ditching death by PowerPoint for a TED Talk-style speech that inspires your audience to action.

If you want people to put your strategy into practice, you need to explain it in clear, simple language. Here’s our favourite tool for translating strategy jargon into simple, powerful calls to action.

Need a clear strategy that every employee can understand and can get behind? Here are 6 tips for communicating your strategy to your people.

The starting point for your brand language shouldn’t be your agency’s “proprietary framework” — but the voices of those you want to reach.

How do you win over internal stakeholders when presenting a new tagline, purpose statement, values or other piece of brand language? By detailing how every word has earned its place. 

The best vision statements take a big idea and paint it small. Here’s how to do that — with help from visionaries like JFK, Bill Gates and Henry Ford.

As your new brand language goes through rounds of reviews, it risks growing to the point of clunkiness. Here’s how to be consultative without creating statements that sag under their own weight.

Great brand language isn’t clever or creative — at its best, it captures what everyone’s been saying all along. 

To celebrate Broom & Moon’s anniversary, which also happens to fall on International Women’s Day, we’re sharing a bit more about the two women behind the brand.

In our free webinar, Beyond tablestakes, we shared six tips for uncovering, articulating and role-modelling your values - so they really make a difference to your org.

Regular all-hands meetings are an essential tool for engaging employees — but they’re not without their pitfalls. Here’s how to make sure your next one is a hit, not a flop.

Netflix, Spotify and Asana are just some of the companies that have nailed down their culture in a compelling written form. Here’s how to create your credo for employees to live by. 

Hybrid working isn’t going away, whatever Alan Sugar thinks. So how do you create a model to do hybrid well? By asking the people who actually do the work.

Join us on 26 February for a free one-hour session on how to bring your organisation’s values to life.

In this guest post, James Rutherford, HR consultant and friend of Broom & Moon, argues that actively managing your culture should itself be part of your culture. 

12 tips to get investment, win new clients and inspire your team in 2025 — drawn from some of our favourite projects in 2024.

How do you define organisational culture? James Rutherford, HR consultant and friend of Broom & Moon, shares his definition — and the questions to ask to understand yours.