To mark both International Women’s Day and Broom & Moon’s 3rd birthday, today we’re showcasing a woman we admire — and what she can teach us about the art of persuasion.

A current client’s fondness for jargon reminded us of the research that shows using big words when you don’t need to makes you appear less intelligent, not more.

Studies consistently link good leader communication with stronger business performance. Better still, being visible to your employees needn’t place a burden on your already busy schedule.

There’s nothing more satisfying than seeing your work make a difference to a client’s business. So we were chuffed to see Arjan Toor, CEO of Prudential Health, writing on LinkedIn about the profound impact of our work. 

Broom & Moon are now certified LEGO^® SERIOUS PLAY^® facilitators and we want to start flexing our newly acquired facilitation muscles straight away. So we’re offering a free session to a team that could benefit from this fun, creative method for encouraging teams to share ideas.

If you want to start writing better, more persuasive sales emails, stop selling and start listening!

2025 was quite a year at Broom & Moon! Here are some of the highlights — with tips for you based on how we approached our work.

Brand statements that avoid corp speak and clearly say what your brand or product does, are more than a nice to have. They also help you keep laser focused on the mission.

We want to add to our pool of freelance copywriters. Part manifesto, part job description, this post captures who we are, how we work — and what we’re looking for from a copywriter.

Orgs are increasingly relying on digital micromanagement to monitor employees, creating an opportunity for internal comms teams to champion workplace cultures based on trust.

If you and your colleagues can’t immediately recite your customer promise, now’s the time to commit it to words. Here are our thoughts on how to approach it.

AI-generated content that looks professional on the surface, but ultimately lacks substance, is damaging productivity and eroding trust between colleagues.   

An effective mission statement won’t simply talk about your customers. It will also use their words — to show your employees what your organisation looks like through the eyes of those you serve. 

It’s been a busy few weeks of national and international travel for Broom & Moon. Our workshops on vision, purpose and strategy have prompted lively conversations and won us new friends.

There are two types of corporate values: those found in your code of conduct and those that capture what’s unique about your org and its culture. Both types will guide your employees’ behaviour — but in different ways.

As your workforce skews more Gen Z, you’re increasingly up against the likes of TikTok and Instagram in the fight for your employees’ attention. Yet the latest report from the Institute of Internal Communication suggests orgs have yet to adapt to the changing demands of their internal audiences.

When it comes to the format and tone of your values, you have choices. Here are four types of values we typically see. The one you choose will depend on your culture.

Join Teresa North, Broom & Moon’s internal comms expert, at a free webinar on how to give your frontline workers clarity on what’s expected of them.

Forget the em dash and the word “delve”. There are other, more pernicious features of AI-generated text. Here’s how to make your real writing stand out from the slop.

A brand is more than a logo or a colour palette. Building a strong brand starts with everyone on the team knowing — and buying into — the story of who you are as an org.