Build culture through better employee comms
We’re internal comms experts. From developing your employee comms strategy to delivering creative campaigns, we’ll help you build a high-performing culture.
We can help you with any or all of the following:
Comms strategy & planning
So you’ve got a project your people need to know about. A strategy you need their buy-in for. Or a change you need to talk about with the minimum of pain.
We’ll help you:
Decide what needs to be said – and the best way to say it
Better understand your audience (or, more likely, audiences)
Choose the most effective channels (Slack? Event? Video? Something else?)
Devise a strategy that’s consistent with what you’re saying elsewhere (for example, investor relations and PR)
Give your employees a voice
Identify opportunities to win employees’ hearts and minds
Channel strategy & development
Intranet become a dumping ground? Scared of social media? There are more tools than ever at your disposal. We’ll look at your org and your culture to identify the most effective way to talk to your employees.
We’ll help you:
Choose the right channels — and measure their effectiveness
Get more out of existing channels – or ditch the ones that aren’t working
Update your intranet to attract more readers
Get the most out of social
Organise conferences, meetings and events that get people talking
Create engaging videos
Persuade senior leaders to try something new
Campaigns & messaging
Want to encourage new ways of working? Promote a new IT system? Or bring to life a new set of values?
Here’s where we get to the nitty gritty of what you want to say. We’ll help you craft compelling content that cuts through the noise.
We’ll help you with:
Copywriting – such as blogs, speeches, intranet articles and emails
Design – such as intranets, websites, email templates, newsletters and presentations
Videos and webcam presentations
Theming events, interactive sessions or something more unusual
Developing and honing your messages
Communicating change
Change is inevitable – especially in business. But it’s also the hardest thing to communicate.
Whatever’s happening, we’ll help you:
Get through change with the least disruption
Minimise risk to reputation, profits and business goals
Make sure everyone’s clear on what’s happening and why
Assess how the change is being received — to nip problems in the bud or do better next time
Help employees and managers feel supported
Have constructive dialogue with other stakeholders, such as unions
Create a culture where people embrace change – and even thrive on it
Measurement
Are your employees listening? Do they like what they hear? Are you spending your budget on the right things? To justify your communication budget to your leadership team, you need to demonstrate impact.
We’ll help you:
Find out where you are now – and where you need to get to
Know what to measure – and how to measure it
Understand the difference between what employees know and what their leaders need them to know
Tie your communication more closely to the business strategy
Discover which channels to improve, add or ditch
Make measurement habitual – so you always track what works (and what doesn’t)
Leadership comms and coaching
An employee’s preferred and most trusted source of information is their manager. But what if their manager’s talents lie elsewhere?
We’ll work with you to find a mode of communication that works for you and your style. We can help you:
Prepare for a big event where you need to win over a crowd
Craft a speech that people will remember – for all the right reasons
Hone your writing skills – from email to blogging
Brief your team on an upcoming change
Gain the confidence to be yourself
Master social
Choose the channels that feel right for you
Create guidelines on getting it right
Get our help with:
Comms strategy & planning
Channel strategy & development
Campaigns & messaging
Communicating change
Measurement
Leadership comms & coaching
Our work
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Financial services: a new strategy, a new way of working
How we encouraged employees to adopt a new social network — and use it appropriately.
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Microsoft: ramping up excitement about the event of the year
An attention grabbing approach to our client’s marketing campaign of the year.
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REA: a genius approach to promoting new employee benefits
For this campaign, we created a real feelgood factor — by featuring an employee’s art.
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Australia Post: uniting a diverse team around a new strategy
Creating a high-impact event to bring a time-honoured brand into the digital age.
Our thinking
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All-hands meetings: what, why, when and how
Regular all-hands meetings are an essential tool for engaging employees — but they’re not without their pitfalls. Here’s how to make sure your next one is a hit, not a flop.
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Why and how do we measure employee comms?
Measuring ROI in employee comms is hard. But demonstrating ROI can completely change how you're viewed within your org and the value you bring. So what and how should you measure?
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One person doing all your internal comms? Here’s why that might not be enough.
If your employee comms team is just one person, it’s likely they’ve no time to focus on what the job should be: helping employees understand the big picture and their role in it.
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Communicating change? Here are the powerful questions to ask
Leigh Findlay, change comms expert and friend of Broom & Moon, shares her tips on the powerful questions to ask your stakeholders at the outset of their change project.
Need your people to pull together and give their best every day?