Strategy: communicate your vision, goals and plan of action
We can help you create and communicate a clear business strategy that inspires your employees to contribute — and wins you the confidence of your investors.
Vision statements
Your vision tells your employees, investors and customers what it is you want to achieve as an organisation. If it’s to be effective, your vision statement should express this long-term goal in clear, concrete and inspiring words.
Examples of vision statements we love? “To put a man on the moon” (JFK). And “a computer on every desk and in every home” (Microsoft).
We’ll work with you and your leadership team to understand your vision. Then, we’ll translate it into language everyone in the organisation can understand and is motivated to work toward.
Strategy
To achieve your vision, you need a strategy. One that tells your people — in clear, simple language — what you need them to focus on and why. That way, even when you’re not there to guide them, your teams’ decision making will be aligned with your long-term goals.
Having a clear strategy is also crucial if you’re to maintain the confidence of your investors.
But all too often, corporate strategy ends up dying in an unread deck. The product of multiple hands, such decks are invariably overlong, poorly structured and full of jargon.
What’s needed is to cut through the complexity. To boil the strategy down to a series of memorable rallying cries you and your team are excited to share with employees and investors.
We can help you translate your strategy into language that inspires employees to action. We’ll also package it in formats that engage everyone — from TED-style talks to high-energy videos.
Need help with your vision and strategy?
Our work
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Dow Jones and the Wall Street Journal: a new purpose for a more challenging world
Dow Jones, the owner of the Wall Street Journal, needed a new purpose statement that reflected its status as a provider of reliable information in a world of fake news and social media echo chambers.
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Nailing the messaging for a tech business seeking capital to fund growth
A fast-growing provider of technology to asset-heavy industries was seeking new investment. They approached Broom & Moon to present their business in a clear, concise and compelling way.
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Microsoft APAC: a vision for employees, by employees
Microsoft Asia Pacific wanted a vision for employees that captured the exciting possibilities of working in one of the world’s fastest-growing economies.
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A compelling story that won over investors by capturing the essence of the brand
This ambitious Gen Z focused news start-up wanted help telling their story to investors in a memorable and powerful way.
Our thinking
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Vision statements: How to talk about your big dream for your business
The best vision statements take a big idea and paint it small. Here’s how to do that — with help from visionaries like JFK, Bill Gates and Henry Ford.
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How to validate your strategy
If your stated strategy is something any business would adopt, it’s not a strategy. Here’s a test to identify if your choice is genuinely strategic.
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How to eliminate the jargon from your strategy deck
If you want people to put your strategy into practice, you need to explain it in clear, simple language.
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How to communicate your strategy so employees understand it
Need a clear strategy that every employee can understand and can get behind? Here are 6 tips for communicating your strategy to your people.
“The Broom & Moon team were quickly able to understand our company and the industry challenges that required us to be clear about our purpose. They helped us uncover our ‘why’ and distil it into simple, compelling words that everyone was able to get behind, and then gave us the strategies to bring that purpose to life.”
Sir William Lewis
CEO & Publisher, The Washington Post
“I was so impressed with your ability to quickly understand the complexities of our business. You immediately grasped the importance of getting input from multiple cultures, speaking multiple languages, and the significant challenges of doing that. I loved the creative ways you came up with to get everyone talking, which meant we landed on an inspiring vision that was right for our business and resonated with our whole team.”
Tracey Fellows
Former President, Microsoft APAC
Want to talk about your vision and strategy in a way that inspires your employees and wins over investors?
We’d love to help.