About us
The Broom & Moon story starts with another, older story.
Once upon a time in 1962, President John F. Kennedy was touring the NASA headquarters. During the visit, he came across a cleaner sweeping the floor.
JFK stopped to ask the cleaner what he did at NASA.
The cleaner’s reply?
I’m helping put a man on the moon.
This is a story about the power of a clear, concrete and inspiring vision. A sense of purpose.
Just like NASA’s scientists and astronauts, the cleaner understood the connection between his small daily steps and NASA’s giant leap.
The connection between his broom and the moon.
At Broom & Moon, we help leadership teams achieve similar giant leaps — by articulating their strategy in a way that spurs their teams to action.
The result? Faster growth and a bigger impact.
Got your own moonshot?
Talk to us about engaging people in it, JKF-style.
We are thinkers.
Challengers.
Questions askers.
CEOs and other senior leaders trust us to challenge them and ask the difficult questions that get to the heart of the issue. That curiosity allows us to quickly get our heads around your industry, your business and the problem you’re seeking to solve.
Our years of in-house experience have given us an understanding of how businesses work from the inside. At the same time, we bring a fresh, outside perspective that allows you to identify solutions to your problem that you wouldn’t have otherwise considered.
All of which means the narrative we shape for you will be as practically useful as it is memorably creative.
“The work we did together really helped us understand who we were and what we stood for. The investor deck and presentations that came out of those conversations were so impactful, it enabled us to perfect our pitch and raise money for our Series A.”
Ramin Beheshti
CEO & Co-founder, The News Movement
Broom & Moon’s founding partners
Clare Lynch
Clare is a storyteller who began her writing career at the Financial Times. Since then, she has gained decades of experience helping senior teams communicate more effectively at a wide range of organisations, including UBS, RBS, BT, Howdens, Prudential, Amazon, Sainsbury's and the European Central Bank.
At Broom & Moon, Clare’s critical thinking skills and willingness to ask the questions that get to the heart of an issue allow her to bring clarity and coherence to any leader’s strategy. And her commitment to understanding the needs of the audience allows her to craft messages that are always memorable, repeatable, and emotionally resonant.
Clare has a PhD from the University of Cambridge and has led communication workshops for students at Cambridge’s Judge Business School. She is also an award-winning instructor on the online course platform, Udemy, where she has taught storytelling skills to 350,000 students.
Clare is accredited as a LEGO® SERIOUS PLAY® System Level Certified Facilitator, making her qualified to facilitate Build Level 3, an advanced application of the LEGO® SERIOUS PLAY® method designed for systems thinking.
Teresa North
Teresa has spent 30 years helping leaders communicate what matters — to employees, investors and customers. She's worked in-house with senior teams at Microsoft, Dow Jones, Barclays and Prudential, turning strategy into communication that people actually understand and believe.
Teresa’s in-house experience has given her an instinctive sense of how organisations work. Not only does that allow her to get her head around any business quickly. It’s also why so many CEOs feel so confident about putting her in a room with their leadership teams. There’s a reason people call her “the stakeholder whisperer”.
At Broom & Moon, Teresa helps organisations align around their vision and strategy — from getting leadership agreement on the direction of travel to embedding change throughout the whole organisation.
Teresa has an MBA, is a mentor for the Institute of Internal Communication, and is a certified LEGO® SERIOUS PLAY® facilitator.
She was the winner of an IABC Gold Quill Award for employee engagement, for her work on a AUD $1.5m employee global kick-off event for realestate.com.au. And picked up a Best Internal Comms Team award from the Institute of Internal Communication when leading Prudential UK's internal comms team.
Ready to experience the Broom & Moon magic for yourself?
Book a call with Clare and Teresa.