What are we like to work with?
They’re not like other consultants — they just care about the work.
That’s what one client, a senior director at a well-known health insurer, recently said about working with Broom & Moon.
It’s true. We’re not like other consultants. We don’t do frameworks or messaging houses or proprietary models. Why? Because we find they constrain thinking.
Every client problem is different — and can’t be solved by shoehorning findings into a pre-existing template. For your strategic narrative to have impact, it needs to be unique to you, not something that looks lazily repackaged from previous clients.
Plus, we’ve seen far too many frameworks that look nice on the page, yet the team is left wondering what now?
At Broom & Moon, our ambition is always to give you something practical you can use: a story that gets repeated so often it becomes part of the very fabric of your organisation. So the narrative we’ll develop with you will be presented in the most practically useful format for your specific challenge.
Because what makes us most proud is seeing the words we’ve given you out in the wild. Whether that’s a founder on LinkedIn demonstrating renewed confidence in her brand’s positioning. Or a CEO hitting all the right talking points in a TV interview.
To get to that point, we never make preconceived assumptions about what you need. Instead, we approach every client challenge in three phases, keeping an open mind at every stage.
What a typical narrative project looks like
Uncover
Understand the problem
Articulate
Shape the narrative that solves the problem
Embed
Align people around your new strategic narrative
Uncover
Understand the problem
We start by really getting to know your organisation, its culture, and the problem your strategic narrative needs to solve. We’ll do that through a combination of some or all of the below:
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Here, we get to know you, but also ask the hard questions and challenge people’s existing assumptions.
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These are all ways to widen participation in the creation of your narrative. As well as broadening our own understanding of your problem, it gives people an opportunity to contribute to the narrative — which increases their ownership of it later down the line.
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We’ll spend time digesting your existing materials, such as your current strategy decks. We’ll also do competitor analysis to understand your industry and where your positioning sits within it.
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This is about understanding what stories people are already telling and, crucially, what language they’re using. This is often where the gold is.
See how we use LEGO® SERIOUS PLAY® to help leaders create their strategic narrative
We take everything we’ve heard in the Uncover phase and think about it — hard. Our goal will be to identify what the Harvard Business Review terms your “strategic centre” — the single, unifying idea that dictates how you and your teams will prioritise time and resources.
And in digging into all that research, we’ll be paying attention not just to what people told us, but also how they spoke. That allows us to shape your strategic narrative in a way your stakeholders will remember, repeat and, above all, resonate with — because it speaks their language.
Articulate
Shape the narrative that solves the problem
We’ll also show you how every word of your strategic narrative has earned its place — by being grounded in the research we did in the Uncover phase. This rigour means you can be confident your narrative expresses the authentic truth about who you are, where you’re going, and how you’ll get there.
Embed
Align people around your new strategic narrative
Once your senior leadership team has agreed on the wording of your shared strategic narrative, it’s time to lift it off the page and put it to work. Depending on what’s right for your organisation, we can bring your strategic narrative to life in multiple ways, including:
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We can help you launch your strategic narrative to employees. As well as planning high-energy leadership roadshows, we can help you prepare individual leaders’ speeches — including concept and flow, content, speaker notes, slide design and presentations coaching.
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We can develop your strategy blueprint into a tool that can be used to shape teams’ thinking and conversations about the day-to-day execution of your strategy. That way everyone’s work will be directed toward your priorities and your priorities alone.
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In our experience, cultural or behavioural change is most likely to stick when it’s role-modelled from the top. We can help your senior leaders agree to and adopt new values and behaviours — laying the ground for successfully embedding them across the organisation.
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We can develop creative ideas for engaging your entire workforce in playing their part in the strategy.
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A highly effective way to bring a new vision, purpose or set of values to life is to rally your most invested employees in promoting them among their peers. We’ll help you do that.
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We can design and deliver workshops that encourage wide adoption of the language and content of your strategic narrative. We can also advise you on using generative AI tools to embed the new ways of telling your story.
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We’ll help you shape your strategic narrative into something that excites your investors and promotes their confidence in your plan.
“Working with Broom & Moon feels like a true partnership. I trust you because you’re smart and intuitive, with a strong moral compass. I can put you in front of anyone, from the CEO to the most junior employee, knowing you’ll take the time to make everyone feel heard.”
Natalie Cerny
Founder and CEO, Jumpsuit
Talk to us about ways to uncover, articulate and embed your strategic narrative.