Three years since launching Broom & Moon, we’ve realised it’s time to take our own medicine. In a sign of the maturity of our business, we’re narrowing down.

Brand statements that avoid corp speak and clearly say what your brand or product does, are more than a nice to have. They also help you keep laser focused on the mission.

If you and your colleagues can’t immediately recite your customer promise, now’s the time to commit it to words. Here are our thoughts on how to approach it.

Forget the em dash and the word “delve”. There are other, more pernicious features of AI-generated text. Here’s how to make your real writing stand out from the slop.

A brand is more than a logo or a colour palette. Building a strong brand starts with everyone on the team knowing — and buying into — the story of who you are as an org.

We’re excited to share the details of one of our most fun and creative recent projects: coming up with a business name for a long-standing client.

Your visual brand and tone of voice were created with customers in mind. Here’s why they might not work for your employees. 

The starting point for your brand language shouldn’t be your agency’s “proprietary framework” — but the voices of those you want to reach.

How do you win over internal stakeholders when presenting a new tagline, purpose statement, values or other piece of brand language? By detailing how every word has earned its place. 

Sapia.ai is changing lives by changing the way companies hire — and we’re proud to be helping them share their story with the world.