What we’ve been up to: coming up with a creative name for a brand-new business

We’re finally able to share the details of one of our favourite recent projects: creating a business name for a long-time client of ours. 

The company, which formally launched last week, is a communications agency that helps individuals and organisations build and protect their reputations.

Its founders were looking for a name that was punchy, memorable, modern and a little bit different from more conservatively named competitors.

The name we landed on perfectly captured who they are and how they approach their work. Here’s what their website says about the name we gave them:

Our name reflects how we work.

Hands-on.

Sleeves rolled up.

Quick to action.

To find out what the name is — and see how we got there, read our case study.