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OUR LATEST REPORT

The Permissionless Organisation
How to create a strategic narrative
that aligns your leaders, empowers
your employees and speeds
up execution

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CULTURE

The value of values: how to shape a culture where people are bringing you their best day in, day out

Let’s say you employ 30,000 people at different offices and stores around the world. How can you be sure every one of those employees is giving their best to your customers every day? One word: values.

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LEADERSHIP

The leadership trust deficit: 7 reasons your employees don’t trust you (and what you can do about it)

Employees’ trust in their leaders is collapsing. Only half of UK employees now say their trust their CEOs and senior leaders. This matters because trust and business performance are intricately linked.

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SCALING

Start-up to scale-up: A founder’s guide to shaping a narrative that wins customers, inspires teams and excites investors

If your startup is to grow fast, you need to be able to tell a consistent, compelling story. One that tells people what your business does, where it’s going and why people should believe in it. In other words, you need a clear company narrative.

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“Thank you so much for the work you have done to get us to the place we are at. Thank you for unpeeling the onion and getting to the heart of what we are and who we want to be.”

Emily Aldrich
Managing Director, Aldrich & Co.

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