Is it time to start telling a new story?
At Broom & Moon, leaders bring us in when they have a strategy, but they’re not seeing it translated into consistent, effective action.
That might include you if you’re dealing with:
Strategic transformation
Your organisation is changing direction, and you need to align your leaders, managers and employees around a shared story of what’s happening, why it matters, and how people can contribute. That need for a new story might be prompted by:
a new strategy
a shift in the business model
digital transformation
Repair or repositioning
You have an established business, but something’s changed recently and you need to rally people around a new story of who you are and what you’re here to do. That could mean:
rebuilding trust after a crisis
entering new markets
changes in the leadership team
a brand refresh that requires new messaging and a clearer tone of voice
Scaling
In this case, the story you’re telling is still the founder’s pitch, but the organisation has moved on. You’ve outgrown your original narrative and need a clear articulation of where your company is now and where it’s going. One that works for customers, employees and investors.
Culture change
Your organisation needs a more explicit articulation of who you are, why you exist, and how you want people to show up — perhaps prompted by comments in the employee engagement survey, or a change in the environment you’re operating in.
Does any of this sound familiar?
If so, book a call to explore how a clear, compelling narrative could address the problem.
“The Broom & Moon team were quickly able to understand our company and the industry challenges that required us to be clear about our purpose. They helped us uncover our “why”, distil it into simple, compelling words that everyone was able to get behind, and then gave us strategies for bringing that purpose to life.”
William Lewis
Ex-Publisher & CEO, Dow Jones & The Wall Street Journal