When it comes to the format and tone of your values, you have choices. Here are four types of values we typically see. The one you choose will depend on your culture.

Forget the em dash and the word “delve”. There are other, more pernicious features of AI-generated text. Here’s how to make your real writing stand out from the slop.

The annual ProCopywriters Survey dropped last week. Its most shocking revelation? That most copywriters aren’t helping their clients fall in love with their work. Here, we describe our process for presenting our work — one that our clients really appreciate.

Our live, in-person workshop at Cambridge Tech Week 2025 is already two-thirds full. So secure your place now — and learn how talk about your strategy in a way that inspires employees and investors alike.

AI might be able to proofread your strategy, or tweak its tone. But here’s why it’s unwise to outsource writing your strategy to a robot.

In her book, Exit Interview, ex-Amazon executive Kristi Coulter demonstrates the importance of appointing leaders who care about words.

This month has been all about great writing — from accepting an award for copywriting to sharing tips on winning over employees with your words.

Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.

A recent highlight on the Broom & Moon calendar was designing and delivering some training for EE’s internal comms team.

What’s the secret to communicating a leader’s authentic tone of voice? Ditch the AI and pick up the phone.

Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.

The UK Labour party has revamped the wording of its missions in a bid to win over voters. Regardless of your politics, the changes reveal a lot about what makes for a successful mission statement.

If you want your people to live your purpose, they need to be able to remember it — as well as be inspired by it. Here are 10 tips for landing on a purpose statement that will make a difference to your org.