As your workforce skews more Gen Z, you’re increasingly up against the likes of TikTok and Instagram in the fight for your employees’ attention. Yet the latest report from the Institute of Internal Communication suggests orgs have yet to adapt to the changing demands of their internal audiences.

Regular all-hands meetings are an essential tool for engaging employees — but they’re not without their pitfalls. Here’s how to make sure your next one is a hit, not a flop.

Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.