As your workforce skews more Gen Z, you’re increasingly up against the likes of TikTok and Instagram in the fight for your employees’ attention. Yet the latest report from the Institute of Internal Communication suggests orgs have yet to adapt to the changing demands of their internal audiences.

Your visual brand and tone of voice were created with customers in mind. Here’s why they might not work for your employees. 

When you last asked employees for feedback, did you really listen to what they had to say? The survey report with its charts and word clouds only offers a snapshot. The real gold is in the comments.

Hybrid working isn’t going away, whatever Alan Sugar thinks. So how do you create a model to do hybrid well? By asking the people who actually do the work.

In this guest post, James Rutherford, HR consultant and friend of Broom & Moon, argues that actively managing your culture should itself be part of your culture. 

Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.

Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.

Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.

When a scandal hits, it’s tempting to retreat into defensive declarations of your “integrity”. But there’s a better way to ensure lasting change: listen to your people.

Why role-modelling — not rolling out — is the secret to embedding new values.

A real-life story about what a clear set of values can do for your business.

Stick to these two rules for identifying your org’s true values — so you don’t sound like everyone else.