Join Teresa North, Broom & Moon’s internal comms expert, at a free webinar on how to give your frontline workers clarity on what’s expected of them.

A brand is more than a logo or a colour palette. Building a strong brand starts with everyone on the team knowing — and buying into — the story of who you are as an org.

With Zoom so readily available, face-to-face events often get put in the “too hard” or “too expensive” basket. But ignoring face-to-face could be having a negative impact on your team and your company.

Your visual brand and tone of voice were created with customers in mind. Here’s why they might not work for your employees. 

The latest IC Index sends a clear message for leaders: your visibility, availability and authenticity has a direct impact on your business. 

A brilliant ‘open letter from a friendly neighbourhood line manager’ prompted this post on how to support your most important comms resource — line managers.

When you last asked employees for feedback, did you really listen to what they had to say? The survey report with its charts and word clouds only offers a snapshot. The real gold is in the comments.

Need a clear strategy that every employee can understand and can get behind? Here are 6 tips for communicating your strategy to your people.

Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.

When a scandal hits, it’s tempting to retreat into defensive declarations of your “integrity”. But there’s a better way to ensure lasting change: listen to your people.