Browse our blog on all things branding and culture
Employee comms: Why face-to-face events should still be part of your strategy
With Zoom so readily available, face-to-face events often get put in the “too hard” or “too expensive” basket. But ignoring face-to-face could be having a negative impact on your team and your company.
Why your brand isn’t working for your employees
Your visual brand and tone of voice were created with customers in mind. Here’s why they might not work for your employees.
Leaders, are you listening?
The latest IC Index sends a clear message for leaders: your visibility, availability and authenticity has a direct impact on your business.
If you need more information, speak to your manager
A brilliant ‘open letter from a friendly neighbourhood line manager’ prompted this post on how to support your most important comms resource — line managers.
What to do with those employee engagement comments
When you last asked employees for feedback, did you really listen to what they had to say? The survey report with its charts and word clouds only offers a snapshot. The real gold is in the comments.
How to communicate your strategy so employees understand it
Need a clear strategy that every employee can understand and can get behind? Here are 6 tips for communicating your strategy to your people.
Tone of voice: consistency starts with listening to your people
Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.
How (and how not) to respond to a crisis
When a scandal hits, it’s tempting to retreat into defensive declarations of your “integrity”. But there’s a better way to ensure lasting change: listen to your people.
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