In her book, Exit Interview, ex-Amazon executive Kristi Coulter demonstrates the importance of appointing leaders who care about words.

If you want people to put your strategy into practice, you need to explain it in clear, simple language. Here’s our favourite tool for translating strategy jargon into simple, powerful calls to action.

The starting point for your brand language shouldn’t be your agency’s “proprietary framework” — but the voices of those you want to reach.

How do you win over internal stakeholders when presenting a new tagline, purpose statement, values or other piece of brand language? By detailing how every word has earned its place. 

You just need to learn what to ask your AI assistant, right? Here’s why no amount of prompt engineering will get to the heart of why your org exists.