Can you help us sprinkle some wordy magic?

We’re busier than ever and looking to widen our pool of freelance copywriters. Could you help us sprinkle more of what our clients call “the Broom & Moon Magic”? If so, drop us a line with a link to your portfolio. But, first, some things you should know about us:

We turn our hands to many things, but most of our work is brand language-y stuff — articulating a customer promise, identifying an org’s vision and values, helping them talk about strategy, nailing tone of voice etc etc.

But whatever the job, we always work on the basis that the best copywriting doesn’t sound like copywriting. It’s more like a (slightly tidied-up) version of how your audience already speaks. That means a big part of our work involves listening to the language of the people our client wants to reach — so we can, effectively, recite people’s own words back to them. 

If that audience swears, we swear (and if they don’t, we don’t). If they’d never describe something as iconic, reimagined or authentic, neither do we. If they say something’s a hassle, we call it a hassle. Not an unnecessary friction point along the customer journey. 

What this means is we’d get along if you agree with us that good writing (and good writers) are invisible. And that this mission statement from Warby Parker is one of the most beautiful combinations of words the world has ever seen: 

We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. 

We’re less made for each other if you’re content to let the occasional bit of marketing guff through. If puns are your whole personality. Or if you long to do self-consciously clever-clever Oatly-style meta-ness. 

What else? Well, we’re corporate, but not corporate. If you’ve read this far, you’ll have sensed our aversion to corpspeak. But that’s the very reason most of our clients tend to be larger orgs in the fields of finance or tech. Two areas where our ability to zap jargon and untangle tech speak really comes into its own. If your dream job is writing packaging copy for a new brand of crisp, you’d probably think it terribly dull. We love it.

Another thing: we’re kind of slow and thinky. We believe in going deep, not fast. So not writing a word until you have the whole picture and have immersed yourself in the world and words of your target audience. Example: an insurance client recently asked us to come up with a name for a new policy. To understand what people were looking for from such a policy, we spent several days poring over transcripts of hours and hours of customer interviews. We won’t pretend it wasn’t tedious at times. But buried in those transcripts was the inspiration for the most perfect, beautiful name. And a name that sets our client apart from their competitors by absolute miles.

Finally, we never use AI as part of our writing process. Ever. Not to summarise customer transcripts (see previous point). Not even to get to a first draft (if we’re faced with a blank page, we go back and immerse ourselves in the words and world of the audience — see previous point). So if you’ve used AI to speed up the writing process — and have been even vaguely content with the results — we’re not for you. We’re slow and thinky, remember? So we’ll never push you to rush the process. But we will expect you to show us your working-out — by demonstrating where every word has come from and how it’s earned its place.

So that’s us. What about you? Get in touch if we sound like a good match.