Why use LEGO® SERIOUS PLAY® to create your strategic narrative?
At Broom & Moon, we help teams uncover who they are, who they serve, why they exist and what direction they want to take. One particularly powerful way we do that is through facilitated LEGO® SERIOUS PLAY® workshops.
What is LEGO® SERIOUS PLAY®?
LEGO® SERIOUS PLAY® is a way for teams to think creatively, achieve alignment on issues, and solve problems together.
It works by getting people to express their ideas through models built from LEGO®. Like having a 3D printer for the mind, LEGO® SERIOUS PLAY® offers a powerful way for people to visualise and concretise their thinking.
That creates the foundation for shared understanding of — and agreement on — your strategic narrative.
Some of the world’s biggest brands have used LEGO® SERIOUS PLAY® to boost their performance, including:
What happens during a LEGO® SERIOUS PLAY® session?
During a LEGO® SERIOUS PLAY® workshop, you’ll be invited to explore, through LEGO®, the question or challenge you’re facing as a team.
At each stage, we’ll also invite you to reflect, individually and as a group, on the models you have built.
We’ll do it through questions like:
What do the models reveal?
What stands out?
What repeated themes do we see here?
What’s missing?
It starts with each member of the group expressing their personal perspective by building their own LEGO® model or models. Then, your group will be asked to collaborate on a model that captures the group’s shared view of the issue you’re exploring.
Why use LEGO® SERIOUS PLAY®?
LEGO® SERIOUS PLAY® is a lively and dynamic way for people to share ideas and reach agreement on issues that matter to the team.
It uses the power of play to transform how you and your team view and talk about a situation, challenge or problem.
Greater engagement
With LEGO® SERIOUS PLAY® people are far more energised than in a traditional meeting.
Benefits of LEGO® SERIOUS PLAY® include:
Increased ownership and alignment
Contributing to the building of a shared model that the group agrees on encourages people to own the ideas it expresses.
Lasting impact
LEGO® SERIOUS PLAY® makes ideas more memorable because people have used their eyes, ears and hands in the creation of their shared story.
Deeper thinking
Reflection is a key part of any LEGO® SERIOUS PLAY® session, which encourages deep thinking about the issue at hand.
A diversity of perspectives
A LEGO® SERIOUS PLAY® workshop gives a voice to everyone — not just the most senior or most extrovert members of the group.
Clarity from complexity
LEGO® SERIOUS PLAY® gives people a way to articulate complex or abstract ideas in an easy-to-grasp concrete form.
How LEGO® SERIOUS PLAY® can help your team
Every LEGO® SERIOUS PLAY® session is different, and we’ll work closely with you to create a bespoke workshop designed to achieve the outcome you’re seeking. Typical uses of the LEGO® SERIOUS PLAY® method include:
Vision and strategy
Strategy: create strategic clarity by representing your plan of action in concrete form
Vision: invigorate the team by building a model of the future you’re all working toward
Team alignment: get everyone on the same page through shared model building
Problem solving
Process improvement: identify inefficiencies and visualise opportunities to streamline
Innovation: encourage creative thinking and the sharing of diverse ideas
Customer experience: visualise the customer journey and opportunities to enhance it
Culture and team building
Shared values: establish an agreed set of guiding principles for how your work will get done
Behaviours: agree on the behaviours you want (or don’t want) to see in your team
Ways of working: visualise in concrete form the kind of workplace you want to build
Clarity from complexity
Root cause identification: identify the sources of problems and see new opportunities
Systems thinking: visualise the web of connections between disparate parts of your strategy
Stress testing: play out multiple scenarios that are keeping you up at night
Let’s talk about how LEGO® SERIOUS PLAY® can help create your strategic narrative.